Case Studies

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Building EU visibility at the world’s most innovative cross-over event

For three consecutive years, our Action Diplomacy and Digital teams have proudly provided integrated PR and digital support, for the Delegation of the European Union to the United States for their participation at South by Southwest (SXSW), taking place each year in Austin, Texas. SXSW has quickly become one of the world’s most innovative cross-over events, bringing together the film, interactive media and…

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Driving awareness for Arab world’s largest digital influencer competition

Action’s International Client Hub team helped generate great awareness for the second season of Sadeem, the Arab World’s largest Digital Competition which set about testing young content creators on social media to see if they have what it takes to be the next biggest online influencer for the Arab world. The Action Hub team, based out of our Cyprus HQ, was responsible for…

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Expert Russian team facilitate Dubai tourism boost

“Ahlan wa sahlan fi Dubai” – Welcome to Dubai Action Russia enjoys one of the strongest tourism PR track records in the country, building a wide portfolio for over 15 years with various international destinations including Dubai. Since 2017, Action Russia has been the representative office responsible for promoting Dubai Tourism in Russia and the CIS, including Ukraine and the Baltic countries. The…

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Scoring high for FIFA Club World Cup UAE 2018

Action scored the contract from FLASH Entertainment and Abu Dhabi Sports Council to manage PR for the FIFA Club World Cup UAE 2018. As part of its pitch, Action UAE developed a holistic campaign concept for the tournament’s marketing campaign. The three-phase campaign was dubbed: ‘Join The Club. Take The Field. Live The Game,’ and was a hit right from the pitch presentation….

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Boosting the buzz for Hell Energy with Bruce Willis

Since early 2018, our Action Serbia team has been hard at work supporting Hungarian brand HELL ENERGY – one of the world’s leading energy drink manufacturers – with projects boosting brand loyalty among a diverse Serbian audience, aimed mainly at men aged between 18 and 50. The first project centered around the roll out of their new advertising campaign, and features one of…