Giochi Preziosi teams up with Greek influencers

the challenge

Giochi Preziosi is one of the biggest European toy organizations and one of the leading toy companies in Greece. Action Greece was assigned to initiate and manage influencers partnerships for Giochi’s new Plus Plus toys and design well-structured strategy to reach new buying audiences.

our approach

Action Greece proposed the selection of three influencers, who created IG Reels and Stories for Plus Plus on Instagram and TikTok. The collaborations mainly targeted parents who might be interested in purchasing toys for their children, with the main focus on mothers. The influencer campaign also included collaborations with influencers Jenny Theona, Sivylla Vassiadi and Stergy Mommy.
In total 2 IG Reels, 7 IG Stories and 1 TikTok video were delivered by the influencers,  gathering more than 80K views, 536 link clicks and 2K likes.