promoting geranium in Europe

the challenge

Pelargonium for Europe is a marketing initiative launched in 2016 to promote and boost the long-term sales of geranium in Europe. Action Greece undertakes press office activities and partnerships with bloggers/influencers for PfE and through selected topics and a defined strategy aims to reach new buying audiences.

our approach

As part of the press office activities, three press releases were disseminated along with rich photo material to key media outlets. ​

Action Greece also created a series of stories and posts for geranium, care and decoration tips on Instagram, Facebook, TikTok and the influencers’ respective blogs. The aim of the collaborations was to target mainly consumers and people who like DIY ideas, gardening and summer decorations, with the primary audience being women from 28 to 45 years old. In 2023, Action Greece also decided to cooperate with the well-known lifestyle & parenting influencers Julie Bouza, Little Things and Mommyyiammi.