/ case study

entrepreneurs awarded for innovation, creativity and sustainability

ClientEuropean Innovation Council and SMEs Executive Agency (EISMEA)
ExpertiseMedia Relations
IndustryEU Projects
entrepreneurs awarded for innovation, creativity and sustainability
Client European Innovation Council and SMEs Executive Agency (EISMEA) OfficeAction Public Sector Expertise Media Relations Industry EU Projects Related Links https://eismea.ec.europa.eu/index_en

the challenge

The Enterprise Europe Network Award is a standout opportunity for recognising European Small and Medium-sized Enterprises (SMEs) who are making the most of the opportunities in the EU’s single market by using the services and support of the Enterprise Europe Network (EEN), the world’s largest support network for SMEs, funded by the EU. It helps businesses innovate and grow on an international scale and boost their resilience in Europe and beyond.

Action Public Sector was tasked by the European Innovation Council and SMEs Executive Agency (EISMEA) to maximise media coverage on the 2023 Enterprise Europe Network Awards.

our approach

Action Public Sector provided a media strategy, promoting the winners’ stories in four countries. The companies spanned a diverse range of industries from energy storage and logistics to music education. The objective was to reach media in a wide spectrum, not only general, but business media, those interested in sustainability topics, as well as specialised press by using the ‘story-telling’ tool. The companies’ spokespeople were interviewed, where they expressed what steps they took and what their secrets were to reach their position in the business world now, also describing the invaluable support of the EEN. The media relations strategy was based on two phases: first, promoting the winner stories by making the national media interested with the announcement. Then, offering interview opportunities with the winners, when their journey could be described in more details.

Countries: Czechia, Denmark, Italy, Turkey

results

  • Action Public Sector led all media-relations communications, managing and coordinating with a complex stakeholder mix, including Enterprise Europe Network partners and their winner SMES in four countries, European Innovation Council and SMEs Executive Agency (EISMEA) representatives, local media experts (liaising with EU member state media in the four countries)
  • media activities reaching organic results across media channels (including broadcast)
  • 110 media coverage over a period of one and a half months
  • 9 interviews with winners in three countries (including Italy’s leading TV channel RAI)
  • reaching close to 53 million people

let’s work together