Action UAE

With 30 years of legacy in the Emirates, Action UAE is a founding member of the Middle East Public Relations Association (MEPRA) and the Public Relations Consultants Association MENA. With over 80 integrated communications professionals and industry specialists, our MENA hub has an award-winning record of creating and activating in-market communication campaigns for major local and international brands in education, hospitality, travel and tourism, sport, and multiple other industry verticals.

Well-versed in planning and executing integrated, multi-language campaigns from dedicated offices in Dubai and Abu Dhabi, Action UAE marries multi-platform content and cutting-edge tools to create compelling, value-driven communication strategies that connect with audiences and spur results. Noted for its ability to craft and curate innovative content, the agency’s journalistic and digital content capabilities are honed by seasoned journalists, media relations experts, event planners, videographers, digital experts, and broadcast specialists that shape narratives and tangible true ROI.

The Dubai hub’s diverse client portfolio includes Intel, UFC, F1, Sony PlayStation, Dubai Tourism, Dubai World Trade Centre, Informa Markets, Messe Frankfurt Middle East, the Department of Education & Knowledge Abu Dhabi (ADEK), Mubadala, the Department of Culture & Tourism Abu Dhabi and the International Fund for Houbara Conservation.

Action UAE’s work has earned various regional and international recognitions, including a PR Week Global Award, ICCO Global Award, PRCA MENA and MEPRA accolades.

In 2024, Action Global Communications was named the Best Agency in the Middle East at the PR Week Global Awards.

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