Action leaders featured in PR Week’s Middle East Power Book

Action UAE’s managing director, Euan Megson and general manager, Barry King, have both been included in PR Week’s prestigious Middle East Power Book.

Now in its fifth year, the annual list recognises the most influential communications professionals across this fast-evolving region.

“PRWeek’s Middle East Power Book has become established as the definitive guide to leading professionals in the region,” said Danny Rogers, editor-in-chief, EMEA, PRWeek.

Having rejoined Action in 2015, Euan Megson leads a team of 50-plus experienced comms and marketing professionals at our Dubai hub.
“It’s fantastic for the agency to have secured two faces on the Middle East Power Book List this year, which reflects our ongoing growth and evolution in the regional comms sphere. After more than six years aiding our growth, development, and award-winning delivery across various sectors, I want to congratulate Barry on making this year’s list, which I hope gives him a shot in the arm ahead of our re-entry into Saudi Arabia in 2024,” said Megson.

As the general manager of Action’s twin offices in the UAE and Saudi Arabia, Barry King added, “It’s a privilege to be included on the Middle East Power Book List this year, alongside some regional industry pioneers, yet I see it more as a reflection of the work the agency has done and continues to do. These are exciting times for Action and communications, and it’s great to be a part of that journey.”

Over the past year, Action UAE has achieved substantial growth with our Dubai hub serving a diverse clientele, spanning the public and private sectors, numerous governmental organisations, as well as global and regional leaders in education, sports, F&B, travel, tourism, hospitality, events and exhibitions, and more. With Action set to mark a 30^th anniversary of UAE operations in 2024, the agency offers a comprehensive 360° suite of services, encompassing PR, digital marketing, social media, as well as production, in both English and Arabic.

Power Book entrants are selected on a number of criteria, including their seniority within key organisations in the region; the size and importance of the organisations they represent; their influence on, and contribution to, the professional comms business in the Middle East; and their personal achievements and networks.

Discover more about our work in the UAE, click here.