/ case study

UNINTERRUPTED: a two way conversation between doctors & patients

ClientBoehringer Ingelheim
Office Action360x
ExpertiseRegional Consultation and Coordination
UNINTERRUPTED: a two way conversation between doctors & patients
Client Boehringer Ingelheim OfficeAction360x Expertise Regional Consultation and Coordination Industry Healthcare

the challenge

Even as the healthcare landscape shifts and technology continues to influence it, a strong, two-way, patient-doctor communication is still critical.

Boehringer Ingelheim wanted to communicate to lay audiences how important shared decision making is when it comes to disease management and treatment options, especially when it comes to serious conditions such as atrial fibrillation and the prevention of stroke.

our approach

A multi-market approach was formulated, spearheaded by a regional event in the form of a half-day workshop in Amsterdam. Action led the event concept and development from the outset, creating all content, collateral, supporting material, and branding. Running under the title “UNINTERRUPTED: the importance of a two-way conversation between doctors & patients”, the event featured guest speakers including a specialised haematologist, a GP and BBC journalist, a cardiac nurse, and two patients who suffer from atrial fibrillation. The team led the liaison with external speakers, patients and event collateral, ensuring that the messaging was delivered at an appropriate level for lay audiences and in line with compliance restrictions.

Special branding was created for the event to give it a unique identity and make a memorable impression on participants, that was utilised across all event collateral and other supporting materials. In addition, the team developed a press kit with supporting materials on the event topic, including a press release highlighting the event key messages, infographics with additional insights, as well as a deck on recent patient survey results. In order to reach target audiences through additional channels, the team also prepared engaging social media content as well as guidelines for internal team members on communicating the event across the brand’s social media channels.

In order to provide event participants with an immersive experience, our team also worked closely with Boehringer Ingelheim to create an innovative digital corner with various interactive elements. This included a 3D hologram of a heart with atrial fibrillation, and an immersive experience to understand how atrial fibrillation affects the heard, using VR headsets. On the day of the event, the team also managed the event flow, as well as one-to-one interviews with speakers, ensuring everything ran smoothly and participants had a positive experience.


  • 18 journalists in attendance
  • Over 20 pieces of original coverage
  • 2 patient organisations

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