/ case study

HELL Energy – Bruce Willis campaign awareness

ClientHELL Energy


ExpertiseIntegrated Communications
Related Linkswww.hellenergy.com
HELL Energy – Bruce Willis campaign awareness
Client HELL Energy Office


Expertise Integrated Communications Industry FMCG Related Links www.hellenergy.com

the challenge

Action Serbia was called on by HELL Energy, to create awareness prior to the launch of an international TV campaign that featured Bruce Willis.

The main objective was to make Serbians aware of HELL Energy as one of the leading global energy drink brands, and position HELL Energy as an energetic, fun-loving brand, preferred by consumers for its quality, affordability and availability in the market.

our approach

Action built an integrated campaign that drew on the influence of key instagrammers, media and a Serbian actor to help generate buzz and immediate awareness.

Actions included:

  • Distribution of press releases
  • Organization of a media event led by a famous Serbian actor
  • Sustained campaign with Serbian influencers in two phases
  • Organization of a press trip to a HELL Energy factory
  • Media Interviews with key people from HELL Energy


  • 130 cuttings with AVE value +86.000 EUR.
  • Influencer campaign featured several phases, but for one influencer video, 140k views and more than 6,2k likes were gained.

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