energising HELL’s growth

the challenge

HELL ENERGY, one of the fastest growing players in the FMCG industry, has established itself as the leading energy drink brand in Greece. Supporting HELL’s growth in the market, Action Greece has led the brand’s press office since 2018. Over the years, our Greek team has managed to establish strong media relations for the client, thereby solidifying its media presence in the country.

our approach

• Action Greece has built a strong lifestyle profile for HELL ENERGY, implementing dynamic press office services for the brand, generating consistent publicity, all while establishing strong connections with journalists as well as social media influencers. ​
  
• Over the years, Action has also coordinated several press kit distributions for influencers, such as the successful Ice Cool & Swiss gift distribution which aimed to enhance awareness and increase engagement.. Furthermore, Action has proposed and organised the Facebook contest “Hell Energy” which attracted strong participation rates, driving a notable growth in brand awareness and recognition
  
• Press office activities for the last year have resulted in over 500 pieces of coverage with a PR value of more than EUR525K. This is in addition to a significant volume of user-generated content from influencers.
  
• Action also secured 2 interviews for HELL ENERGY in tier 1 food & lifestyle media, as well as 9 non-branded articles with more than 1.45 billion views of clippings and EUR286K in total PR Value.