mastering multi-market communications in EMEA and beyond

What does it take to develop and execute a successful multi-market campaign in EMEA and beyond? Where to get started and how to manage local intricacies in diverse markets? What should comms professionals keep in mind when it comes to tiering and scaling? 

Action Global Communications teamed up with PR Week to bring together three top communications experts to discuss the winning approach to successful multi-market communication strategies in the EMEA region and beyond.

Amanda Chick, Senior Account Director, International Client Hub, Action Global Communications was joined by Tara Tyan, Regional Head of Marketing, Saxo Bank MENA and Scott Armstrong, Editor in Chief, Arabian Business to highlight the biggest challenges and the nuanced strategic practices that can ensure that the key messages of the campaign cut through and resonate with local audiences.

Watch the video and master the winning approach.