Action Saudi Arabia

Building on over 30 years of legacy in the Middle East, Action specialises in delivering compelling communications and marketing strategies that resonate with local audiences and drive impact.

With on-the-ground presence in strategically prominent markets in the region, we seamlessly blend local knowledge and cultural understanding with global perspectives to elevate brands and propel business growth.

Based in Riyadh, Action Global Communications Saudi Arabia offers 360° integrated services, ranging from traditional communications solutions to digital strategies and creative production.

Over the past years, Action has led various high-profile projects in the Kingdom, including three consecutive years of spearheading PR and media relations at LEAP, hailed as the world’s largest tech gathering. Other notable events by Action include the cybersecurity conference BlackHat MEA, InFlavour, the PFL MENA Fight series, and a prestigious Disney concert featuring Grammy-nominated pianist Lang Lang at the King Abdulaziz Center for World Culture (Ithra) in Dammam. Additionally, Action oversees communications for InterContinental Hotels Group in Saudi Arabia and the broader region, as well as corporate communications in Saudi Arabia for multinational technology group, Zoho Corporation. 

In 2024, Action Global Communications was named the Best Agency in the Middle East at the prestigious PR Week Global Awards.