Action wins at ICCO Global Awards 2023

Action Global Communications UAE won ‘Best Employee and Internal Communications Campaign’ at this year’s ICCO Global Awards.

The prestigious event in London featured finalists from more than 20 countries competing for 21 trophies. On behalf of our UAE office, Action’s director Kathy Christodoulou  and chief editor – English, Gary Meenaghan received the award.

Entitled ‘Got.Got.Need!’, the winning campaign focused on enhancing work culture and fostering camaraderie. The 5-week engagement initiative coincided with the 2022 FIFA World Cup and included a Panini-style custom Action sticker album, where instead of football stars such as Neymar, Ronaldo, and Messi, our Dubai-based 50+ staff member collected Nours, Robs, and Mohammeds. (Read more about the initiative here.)

ICCO serves as the voice of PR consultancies globally, with 41 associations representing 81 countries. Together, these associations represent 3,000-plus PR firms across Africa, Asia, the Americas, Australasia, Europe, and the Middle East.

In 2022, Action UAE’s Back to School and Students Vaccination Campaign for the Abu Dhabi Department of Education and Knowledge (ADEK) received the Best Campaign in the Middle East title at the PR Week Global Awards.