{"id":32276,"date":"2023-01-23T09:49:59","date_gmt":"2023-01-23T07:49:59","guid":{"rendered":"https:\/\/actionprgroup.com\/?post_type=case-study&p=32276"},"modified":"2023-01-23T16:37:36","modified_gmt":"2023-01-23T14:37:36","slug":"bike-abu-dhabi-energises-the-cycling-community","status":"publish","type":"case-study","link":"https:\/\/actionprgroup.com\/case-study\/bike-abu-dhabi-energises-the-cycling-community\/","title":{"rendered":"Bike Abu Dhabi energises the cycling community"},"content":{"rendered":"\n
Bike Abu Dhabi<\/a> is a cycling movement and platform launched in the UAE capital to celebrate the emirate receiving the prestigious Union Cycliste Internationale (UCI) Bike City label, and to reintroduce cycling as a recreational, sporting and fitness activity to people living in the capital and across the UAE. <\/p>\n\n\n\n Abu Dhabi is now the first and only official UCI Bike City in the region and Action UAE<\/a>‘s responsibility was to ensure that this was well highlighted, both among cycling enthusiasts and recreational cyclists. By doing so, Action’s goal was to encourage more people in Abu Dhabi to cycle and make use of the world-class cycling infrastructure developed and launched by the emirate. <\/p>\n\n\n\n As the appointed social media agency for Bike Abu Dhabi<\/a>, Action UAE<\/a> launched the social presence for Bike Abu Dhabi in November 2021 with the goal of raising awareness and engaging local audiences. <\/p>\n\n\n\nthe objectives<\/h2>\n\n\n\n
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the challenge<\/h2>\n\n\n\n
The main objectives included boosting cycling-related conversations on social media, enhancing interest in Bike Abu Dhabi’s events in order to grow attendance figures and raising awareness of the initiative in general.
To achieve these objectives, the team was tasked with content ideation, social media strategy, as well as the development of the visual assets for Instagram, Facebook, and Twitter. Our UAE office was also in charge of copywriting, publishing, and meeting the social demands across all these platforms. <\/p>\n\n\n\n