Action UAE has also won a tight race for the PR and social media account for ClassPass – the original and leading fitness subscription app.

Naomi Chadderton, Action’s UAE Editorial Manager – Consumer, and Moe Khan, Action’s Digital Director – GCC, worked up a wonderfully creative proposal that turned heads at ClassPass HQ in New York.

The team is now turning that proposal into a comprehensive PR and Social Media plan ahead of the app’s Dubai launch in August.