December 10, 2014
Virgin Mobile Gets People Talking in Saudi Arabia
Action Arabia recently ensured the successful launch of Virgin Mobile in Saudi Arabia with a stylish event held in Jeddah. As the telecom company shakes up the KSA telecom market, Action began preparations well before the launch with a full media relations programme giving the market the chance to become familiar with the new brand, while a targeted social media campaign was geared towards the most well-known bloggers in the Kingdom.
The Jeddah launch event kicked off with a speech from Virgin Mobile’s CEO, followed by an informative presentation introducing the new telecom company. Widely attended and well received by the key print and broadcast media, the occasion particularly ignited the interest of business newspapers, youth, mobile and lifestyle magazines.
Action Arabia secured several interviews after the launch event with the CEO of Virgin Mobile and the members of the board, while the brand received great coverage in local and Pan Arab print and magazine publications, important and well-known online news portals, as well as key local radio stations and TV channels.