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Toyota’s Reputation Crisis Management

Published OnFebruary 4, 2010

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Published OnFebruary 4, 2010
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Toyota’s back on course, but damage control an uphill battle was one of the story headlines in ragan.com, with footage of the interview of Toyota’s head of U.S. operations, Jim Lentz on NBC’s The Today Show. International news today shows that Toyota is definitely not back on course with the news of some of its cars having faulty accelerator pedals and still has massive reputation management work to do if it survives this crisis. I polled our team and asked whether they felt that the interviewee did a good job in convincing us that Toyota has been honest and trustworthy… what do you think? Does the CEO do a good or average job? I have to say that our team was not convinced but gave the interviewee an average rating for trying really hard! Add your opinion in this Twitter Poll or in the comments section below.

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