Top 15 Movies as PR Case Studies
Following the blog post ‘PR for Darth Vader’ from my colleague Ribal Dayekh(@ribalo) from our UAE office, I would like to share with you my list of movies recommended for PR professionals. 1. ‘Wag the Dog‘ (1997) with Robert De Niro and Dustin Hoffman is a classic PR must-see movie for any person involved in the media business. It illustrates the role of media in the shaping of public opinion, as well as provides an excellent case of crisis management in the field of (not-very-honest) political PR. To downgrade a sexual scandal of the soon to be re-elected US President, the contingency specialists decide to fake a war with Albania, which ends up becoming a dramatic show for the whole country.