In the wake of global FIFA World Cup™ fever, Action UAE has muscled in on the act and beaten out several major global agencies to win the prestigious FIFA Club World Cup UAE 2018 account – one of the largest sports events taking place in the Arab world this year.

In line with the annual football tournament’s field, which brings together the continental club champions of six FIFA Confederations – Europe, Asia, Africa, Oceania, North America and South America – to crown the world’s best club, Action UAE is already rolling out a traditional PR and social media campaign across several international markets.

With European kings Real Madrid already confirmed to join Team Wellington of New Zealand, Mexico’s C.D. Guadalajara and host team Al Ain FC at the 10-day December showpiece, the champions of Africa, Asia and South America will fall into place over the coming months.

“Our creative approach on this tender process was second to none. I took great pleasure in hearing how our creative campaign strategy – ‘Join The Club. Live The Game’ – as well as our commitment to driving exposure in new media in key international markets swung the process in Action’s favour. This significant client win not only reboots our nascent Sport division, it also serves as a wake-up call to the major players in our market – we are upping the game,” said Euan Megson, Managing Director, Action UAE.