December 20, 2013
The Sky’s The Limit for Action UAE
The UAE Action Team moved into full swing as aerobatics and jaw dropping moves became the name of the day at the recent 2013 Abu Dhabi Al Ain Aerobatic Show (AAAS). The exciting event saw World Sport Arabia entrust in Action’s expertise in executing the very best social media and PR strategy for the occasion. The 10th anniversary of the event coincided with the UAE’s 42nd National Day celebrations, making it a day of great fun and fascination for all, as thousands of crowds gathered to witness daredevil stunts at the Al Ain International Airport.
With promotional activities that began back in October with stakeholder engagement, Action UAE targeted the entire GCC media landscape with a full press campaign that resulted in great media hype. A media gathering at the Al Ain Zoo- an AAAS stakeholder- on the eve of the show was topped off by a once in a lifetime flight experience for the media with the Breitling Wingwalkers and Goodyear Eagles, which helped kick start the occasion at great speed as aerobatic pilots took to the skies in breathtaking solo and team formations.