November 27, 2018
Malta Tourism Authority (MTA) announces the appointment of Action Global Communications agency as its representative office in the Russian and the CIS markets. MTA is confident that a long-term partnership with the agency will allow them to strengthen existing and establish new relationships with business partners, as well as improve performance in the relevant markets.
An extensive client portfolio and a long experience in the tourism sector were solid arguments in favour of choosing Action Global Communications as the agency to promote the islands of Malta, Gozo and Comino as ideal travel destinations for both individual and family travel.
In the Russian market, Malta has developed a reputation as not only one of the most popular English learning destinations, but also as a European beach destination with rich historical and cultural heritage.
Malta is also an ideal location for business travel, offering opportunities for organising a whole range of various group events for different budgets.
The islands attract tourists from Russia and the CIS for adventure tourism, rich history, vibrant nightlife, and natural beauty. Malta is more than you could ever tell.
From January to August 2018, the increase of tourists travelling from Russia to Malta amounted to 28.7% compared to the same period in 2017. This clearly demonstrates that the Russian market continues its steady recovery that began last year following the period of economic instability which led to a decrease in demand for outbound travel from Russia. This trend is considered as a sign of positive change for the coming year.
Сarlo Micallef, Deputy CEO & Chief Marketing Officer, Malta Tourism Authority: ”Russia and the CIS countries are important markets for the tourism industry in Malta and therefore I look forward to significant results from Malta Tourism Authority’s partnership with Action Global Communications. The Malta Tourism Authority will closely cooperate with the new representatives and will continue to invest in the markets of Russia and the CIS towards a common goal – growth of tourist flow and presentation of a wide variety of leisure and business opportunities in Malta”.
Lina Shurkevich, Country Manager of Action Global Communications’ Moscow-based office: ”We are extremely proud to represent the interests of the Malta Tourism Authority in terms of our work with partners in the industry and tourists in Russia and the CIS. Russia remains one of the priority markets for the tourism sphere of the islands. We look forward to the start of the mutually beneficial cooperation with representatives of the tourism industry and partners of the Malta Tourism Authority and are ready to present the wide range of tourism opportunities that Malta has to offer“.
Over the past 12 months, Russia and the CIS have been stabilising and restoring their outbound tourism capacity, and in the next few years the Malta Tourism Authority will be striving to create even more favourable conditions to increase the tourist flow to the country.