As the Head of Action’s International Client Hub, Rebecca oversees the communications strategies, brand positioning and implementation of multi-market PR activities and campaigns for our international clients. Having worked in both the UK and Dubai, she brings with her significant experience managing international brands across multiple markets, including crisis communications, strategic planning, and brand reputation management.
Since joining the Action family in 2011, Rebecca has led successful communications campaigns in Central & Eastern Europe, the CIS & Russia, the Middle East, Africa, as well as Asia. This includes multi-market communications activities for clients such as Alpari, British Airways and Boehringer Ingelheim. Rebecca also has specialised crisis communications expertise covering crisis training, auditing, spot check testing and the creation of step-by-step manuals to be followed to protect a brand’s reputation during any crisis situation.