Social Media PR and the Politics of Persuasion

More than a half-century ago, John F. Kennedy‘s Presidential campaign revolutionised electoral campaigning, by being first to use television as a powerful media channel. Last year it was
- Image via Wikipedia
Obama who proved that new online media channels can be successfully used for gaining additional votes. It clearly showed that social media tools as well as electoral technologies had changed. But does it mean that the essence of elections has also changed significantly? With the forthcoming (Jan 2010) elections in Ukraine, everybody has been waiting to see who would be the first to adopt Obama’s methods. Due to political instability, there’s no obvious leader among the candidates. Thirty-four year old politician, Arseniy Yatsenyuk, with a good education and a successful career, suits the American dream the best. The only weakness is that he is not a big player in the Ukrainian political game.