Action’s Moscow-based PR and digital teams have been hard at work, helping the Singapore Tourism Board to promote this year’s Singapore Food Festival in Russia – going virtual for the first time ever. An integrated social media campaign was introduced, featuring online influencer engagement with cooking stories and a mixology livestream, an online contest, and more to entice local audiences to experience the festival. A hearty cheers to our team, with the festival website attracting both foodies and select media from all corners of the country to expand their knowledge of Singapore’s diverse and dynamic culinary tradition.