Shedding Light on Sustainability in Retail

Last month saw a ‘Sustainability in Retail’ panel held at the annual BIFEX 2015 at the Phoenicia Hotel in Beirut, followed by a cocktail reception in celebration of the long-standing collaboration between Colortek and the Dow Chemical Company.

Colortek signed a co-branding agreement with Dow, the leading global supplier of advanced technologies and solutions for the coating industry, thus cementing the long collaboration between both companies as well as their shared commitment to create better, healthier and safer products for a more sustainable world. The important agreement stands as the first of its kind for a local and regional chemical brand.

Action Lebanon ensured that the event was attended by numerous business journalists from prominent newspapers, magazines, news websites and TV channels, while media interviews were conducted with Yahya Kassaa (CEO of Kassaa Group Holding and Colortek) as well as Dow’s Alessandro Moraes, DCM Business Director for MEA, Turkey and India. Great coverage followed in top local dailies, magazines, online news portals and television.