Schwarzkopf Professional Blogger Masterclass

Fashion and style bloggers in Latvia were recently given a real treat for their hair with a ‘BC Bonacure’ master class organised by Action Latvia at the trendy Stogonovs hair salon in Riga city centre.
Greeted by Schwarzkopf Professional hair care specialists, they entertained and educated bloggers with a hands-on demonstration of ways to cultivate and take care of hair. Taking on a new approach to product promotion, bloggers were given the chance to get a real feel for the products by trying them on their own hair as Schwarzkopf Masters offered a hair spa coupled with hair restoration rituals and procedures for truly glossy locks. The event was attended by more than 20 fashion and style bloggers, many of whom went on to document their great impressions of the event.