January 27, 2014
Reaching New Heights at the Al Khor Fly-In
Action Qatar recently stirred the waters in an engaging PR Campaign for an exciting annual event that was held at Al Khor airport on January 10th and 11th. With the intention of introducing general aviation to the public at large, the purpose of the occasion was that of promoting aviation as a sport and hobby to the youth, while also reaching out to general aviation fans and pilots who enjoy soaring high in the sky.
Organised by owners of light aircraft, the event saw many pilots from Qatar and other GCC countries come together, while the general public enjoyed some great moments of fun filled activities revolving around the world of aviation, which proved both inspirational and educational.
Action Qatar ensured that all local media attended and covered the event, while they also enjoyed the exhilarating experience of taking to the clouds with gyrocopters. All local channels also covered the event while full page exposure was achieved in all local newspapers, both during the two days of the occasion and the days which followed. More than 500,000 QAR Return on Investment was achieved within a month before, during and after the event.