August 11, 2017
Following the launch of their new showroom in Spring 2017, Just Real Estate held a press conference in Doha recently to announce their appointment as the sale representative for “View Bchamoun” real estate project in Lebanon. As the company’s PR partner in Qatar, and following the successful showroom launch event, our Doha team was brought in to arrange the press conference, including media invitations, briefings, media kits, arranging interviews and onsite management.
Widespread positive media coverage towards the project was achieved on premium pages and peak time segments in leading local print, online and broadcast press. The event also drove media interest for JRE, demonstrated by the many interview and media requests for the company’s Chairman that Action Qatar managed following the press conference. The total ROI from the coverage generated exceeded USD 120,000 in advertising value.