Prospects for growth in the emerging markets
Who would have imagined me becoming a blogger? After all, those that know me also know that I didn’t even use a computer five years ago. Well, now it’s my pleasure to be writing the first blog post for our brand new site. I’m also looking forward to us growing our PR services for our emerging markets, using classic PR tools, as well as digital and online social media, from standalone campaigns to integrated communications. In these difficult economic times, it’s also good to see that the emerging markets continue to show promise – even – as the Financial Times notes, a resurgence, especially for the long-term – and across a number of different sectors. You only have to read the independent research reports and surveys being published to know this: PriceWaterhouseCoopers on the banking industry in the emerging markets; Deloitte on confidence in the private equity markets in India; besides the good news we read about major brands and their goal of continued investment and profile-raising, including Microsoft and easyJet. And these are just to name a few of the success stories in these markets and the many countries that we service therein. As Action’s Chairman, my mission has always been to provide PR for clients based on relationships of quality, with meaningful, credible messages and results. I’m proud of the fact that, as a result and over the years, we’ve catered for the great and the good, with clients representing every industry across 40 countries in our network of PR agencies. But whatever the technologies or communication channels that we use in public relations, let’s never forget that what matters now is the same as what mattered when I first started in PR in the 60s: delivering great results for clients and their audiences.