PGS Lighting Electrical Shines Bright with Action Cyprus

Action Cyprus has been busy implementing a communication strategy for PGS Lighting Electrical, a brand dealing with electrical supplies and lighting equipment for over 30 years, with 11 stores around Cyprus and headquarters in the seaside town of Paralimni.

Collaboration with Action kicked off this past December, with a buzzing event to mark the launch of the PGS Lighting Electrical new concept store in Limassol which was transformed into a jazz bar for the evening.

Action’s communication strategy has been implemented in line with the new philosophy of PGS Lighting Electrical, targeted at promoting its great range of products and services, with a focus on further establishing and strengthening the brand islandwide. This has involved implementing BTL and ATL campaigns, while overseeing all relevant activities, including event management and digital marketing.