News & Blog

Organisation of the Islamic Cooperation Festival Abu Dhabi


Having seen Action’s work on the FIFA Club World Cup UAE in 2018 and Abu Dhabi World Professional Jiu-Jitsu Championship 2019 up-close, FLASH Entertainment contracted Action UAE to manage Abu Dhabi’s first OIC Festival. The project involved working with key government entities including UAE Ministry of Foreign Affairs (MoFA), Department of Culture and Tourism (DCT), as well as the Organisation of Islamic Cooperation (OIC) and FLASH Entertainment. Action UAE managed a PR campaign to raise awareness for the Festival activities and educating on the rich cultural diversity across the Islamic world.


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