New HELL ENERGY international advertising campaign given added impetus with Action Ukraine’s successful PR strategy
The Action Ukraine team have been on their toes in the past week, selected by one of the world’s most prominent energy drink brands, HELL ENERGY, for full PR support of their latest campaign staring A-list Hollywood celebrity, Bruce Willis.
Marketing Director of HELL ENERGY, Péter Pantl, explains: ”The celebrity-driven campaign will be launched simultaneously in nearly 50 export countries using the possibilities provided by today’s 360-degree communication, especially social media.”
Action Ukraine has been busy amassing the support of local media, while recently organising an exciting movie night launch event. The occasion saw the screening of two premieres at one of the trendiest theatres in the Ukrainian capital, promoting the recent HELL ENERGY commercial starring Bruce Willis as the new face of the brand, coupled with the Ukrainian release of the actor’s new Hollywood film, ’Death Wish’.
The event’s creative concept was centred around HELL ENERGY brand’s motto:’ “Gives you power like HELL” and included interactive activities for guests while they enjoyed unique HELL ENERGY drinks. The successful event drew over 60 media representatives from lifestyle, general interest and business media, as well as countess local celebrities and hundreds of movie enthusiasts.