Action PR Cyprus
Action PR Cyprus is… the largest independent PR agency in the country and the first in the Eastern Mediterranean, introducing the region to the value of public relations. International and local brands alike have been relying on Action to build and manage their reputations in Cyprus and the surrounding area for over 45 years. Our specialised team of journalists, writers, event managers, digital specialists, crisis communications and media relations experts offer a complete, fully integrated PR service, from corporate comms and public affairs, to digital PR, strategic media relations, and event management. Seated in Action’s Nicosia HQ, we also work alongside the international client services team, giving us instant access to PR experts in over 40 countries and putting us in a unique position to help our clients grow their business in other markets.
Our Local Insight… After 45 years at the forefront of the industry, we continue to produce campaigns that set the benchmark for the industry in Cyprus and throughout the Eastern Mediterranean based on local insight into the dynamic and rapid evolution of local and regional communications. More than ever, companies are looking to incorporate traditional and digital activities for more strategic solutions that deliver maximum impact and measurable ROI. In the wake of the digital revolution, and as the media landscape continues to shift online, digital communications are becoming central to any successful integrated communications strategy in Cyprus. With social media and online versus traditional strategic PR components at a 70-30 split, social media remains a key channel among target audience groups for achieving powerful reach and impact.
“Meaningful connections is about tailoring communications campaigns that inspire emotions. Consumers and target audiences choose to accept a communications campaign only if it really ‘speaks’ to them.”