Our Moscow-based communications team, acting as the representative office of MTA, recently hosted an exclusive trip for two of the country’s top lifestyle & travel bloggers to promote Malta as an ideal leisure destination for local travelers. During their five day visit, they experienced all that Malta has to offer, from the culture and food to the most popular sites on the island. This resulted in a video guide to Malta using IGTV video, and the trip inspired 16 posts, over 100 stories and achieved outreach to over 1 million current and future travelers to Malta.