Action’s team in Moscow arranged two special features with Snob.ru, one of the leaders in digital media in Russia, on behalf of their client, Malta Tourism, highlighting the destination. Since 2008, the outlet’s online version has quickly establishted a reputation as ‘the promised land’ for the nation’s cultural and intellectual elite. The first feature was a personality test for Russian tourists designed to give them their ideal vacation to do list and indirectly giving them a virtual tour of Malta. The second was an interactive guide to the underwater world of Malta with an in-depth introduction to all the best diving spots off the coast of the island. The reach for achieved for the coverage is over 11 000.