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Maksima merges art with tablet tech in Croatia

Published OnJune 7, 2013

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Published OnJune 7, 2013
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Maksima merges art with tablet tech in Croatia

Maksima recently organized Croatia’s first ever art exhibition using tablet technology in cooperation with a client Huawei Device and project partner Croatian Telecom. With the aim of bringing world trends to Croatia through the promotion of the many possibilities of modern tech and the associated advantages for society, the event saw Igor Zovko ‘paint’ artworks on Huawei tablets.  His “paintings” were then put on display from mid-April to mid-May in the windows of T-centres in five Croatian cities, including Zagreb.

Croatians had the opportunity to see more than 50 of Zovko’s works of art, created under the concept of ‘Giants’, which explored the artist’s notion of a man who is capable of great things, who becomes small and undersized when sat in front of his exceptional achievements. Coverage of the exhibition appeared in influential media with the highest circulation/reach in Croatia, with more to follow. Project is divided into three phases: exhibition on tablets, tablets donation to four regional high-schools and at the end promotion of children’s artworks, which will be created by students using the tablets in a regular school programme.

 

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