November 19, 2014
Luxury Living with Big Boys Toys in Dubai
Action Dubai recently worked up a frenzy surrounding the fifth edition of the UAE’s Big Boys Toys, the region’s premier lifestyle event featuring the sleekest and most luxurious items from an exclusive line-up of the world’s most renowned manufacturers of lifestyle products. Held at Sky Dive in Dubai, Action worked closely with the show organizers, Artaaj, to promote the event’s ten different ‘experience zones’ across multiple media platforms.
Opening day queues were testament to the great success of the promotional campaign, as the Action team ensured the occasion was the talk of the town with a press conference to reveal multi-million dollar show stoppers, a supercar press rally across the city featuring some of the world’s fastest cars with media test drive trials, and competitions across multiple consumer media platforms. In total, 62 local and international media attended the event and enjoyed a full programme of non-stop fun.
Big Boys Toys was featured across GCC media with highlight pieces published in top newspapers and glossy consumer magazines, while non-stop sound bites were featured on radio stations across the board, topped off by bloggers closely following all the excitement of the show.