No matter where you are in the world, any digital marketing and communications strategy will almost always include the names of global giants like Google, YouTube, Facebook, lnstagram and WhatsApp, in some cases, Amazon or Linked In. Whether you’re generating awareness about the new endeavours of a multinational pharmaceutical enterprise, or helping to boost the image of a local coffee shop, you can’t escape promoting their brand stories, values, products and services, and quite frankly, their very existence, on one or more of these digital platforms. But there are exceptions always, and there are great parts of the world, like China and Russia, now demonstrating their own diverse range of choices, with their very own digital ecosystems (the massively popular Chinese Tik Tok is a prime example). In our latest insight article, published  here, and the video below, our Moscow-based team explores and gives their own unique insights into several popular digital channels that are sometimes overlooked, helping you navigate the wide Russian digital landscape and build a successful communications strategy in a country that is, in many ways, a world unto itself.