Leading Innovation: Toshiba in Focus

Action Bulgaria recently drew attention to technology at its best, organising an interactive launch event for Toshiba’s new 2014 product line. The occasion was aimed at shedding light on the company’s recent product improvements and its innovative approach to technology, while aptly showcasing its ongoing dedication to high quality.
The presentation of Toshiba’s new products available on the local market, took place at a top local restaurant in Sofia where guests were given the opportunity to get a feel for the latest Toshiba laptop, tablet and camcorder series. Both media representatives and partners of the company attended the occasion, as experts introduced the new devices to a wide audience who enjoyed a real hands-on experience.
Drawing on Japanese tradition and culture, guests were welcomed by hostesses dressed in original kimonos. The event included a short welcome speech and product presentation by Toshiba Bulgaria Country Manager, Danko Ivanov, followed by a lucky draw and prizes. All this was followed by a Japanese-style gourmet cocktail party as guests had the chance to soak up the exotic atmosphere characterized by traditional Asian ambiance, while Action Bulgaria handed out specially prepared gifts including individual wishes for all guests along with small Bonsai trees.