Action Global Communications recently coordinated and organised the official presentation of Dixan Clean & Smooth in Cyprus, capturing the attention of the media, as well as associates and clients of GPM–Henkel Ltd (the official Dixan producer and distributor in Cyprus). The events management team of Action Cyprus oversaw every detail when transforming the event venue for the occasion, while showcasing the benefits of the product with impressive audio-visual effects and unexpected tricks.

The innovative composition of Dixan Clean & Smooth allows fabrics to retain their shape while in the wash, resulting in fewer creases and less time spent ironing. Responding to the needs of the modern consumer, the new product has changed the status quo for detergents, guaranteeing perfect cleanliness while making ironing easier.