News & Blog

Green is the new Glam for Monaco Government Tourist Bureau in Russia


Our Action Russia team’s long-time client, the Monaco Government Tourist Bureau is launching a new marketing campaign in Russia aimed at a new segment of tourists – Lifestyles of Heath and Sustainability – who prefer greener travel options. This formed the basis for the campaign, “Green is the New Glam”, capitalising on the concept of healthy and green lifestyle as the new image of luxury tourism. Then tying this into the fact that every hotel in Monaco employ sustainable measures ranging from government-funded programmes for energy efficiency like ‘Smart+’ to many restaurants basing their menu around only seasonal, locally sourced foods.

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Action Global Communications in Cyprus took on the official launch of awarded global PropTech company,..

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Action Russia team was honoured to manage and act as the main press office for..