June 20, 2018
Action has just finished work on two special events in Kyiv for client GEFCO Group, a global provider of industrial supply chain services and the European leader in automotive logistics, to celebrate its successful decade-long presence in the Ukrainian market. The day began with a press conference, hosted at the National Aviation Museum where journalists received a presentation onboard one of the museum’s aircraft.
In addition to this, representatives from GEFCO’s management team in Ukraine and the Home Office presented journalists from local trade and business media with key factors demonstrating their continuing growth in the market, such as their 30% increase in annual turnover through 2017.
They went on to share important insights on the industry potential in Ukraine, including a discussion of how the country can become more competitive on the new silk road, and touching on their strategic vision for GEFCO for the next ten years. In the evening, GEFCO treated their valued market partners and influencers to a gala dinner event, at Kureni restaurant.
Not only did the team perform the full end-to-end organization of both events, they implemented a full media relations programme, media training for GEFCO Ukraine’s General Manager, content development for all press materials and support with the adaptation of the corporate video to mark the occasion.
Both events were well received by the media and other guests, with articles published in a number of the country’s most important business media, including Interfax, Ukrinform, UNIAN Informational agencies, Center of Transport Strategy and Logist.fm –main transport and logistics online media, in addition to a broadcast interview airing on news channel ZIK TV.