October 14, 2011
In this week when we celebrate our 40th anniversary, I look back to 1971 when I set up Action PR. At that time the world was a very different place; no internet, no mobile phones and certainly no iPad! Times were challenging but exciting and my vision was to build a business that was to become the first full service public relations consultancy in the emerging markets. Now those same emerging markets are not only the focus of global attention but also drive the global economy. As the company grew we found that, while we offered our clients effective communications combined with strong local knowledge, we also had to help educate local media and other influencers to understand the value of what we were doing. At first and in some countries this was quite a struggle, especially with highly regulated, even censored, local media. Now digital communications and social media have cut through these obstacles taking us into a new world of openness and change. There are still challenges to be faced, some of a very different kind to those we faced 40 years ago. But the difference now is that the Action team of professionals in over 40 countries have never been more effective, more professional or more committed. We should be proud of what we have achieved over the last 40 years, proud of our long standing client relationships and proud that we work with some of the world’s leading brands and organisations. I salute all the Action team whether you are working in the heat of the Middle East, the cosmopolitan cities of Eastern Europe or the heady political world of Brussels. Here’s to the next 40 years of Action!