Our Cairo-based Action crew and the EU Delegation to Egypt are working hard building the buzz for the 10^th annual Photography Competition for amateur photographers, under the theme “Favourite Destinations in Egypt”. This marks the third year of Action’s collaboration with the Delegation supporting arts and culture in Egypt. In that time, the team has successfully increased participation and awareness for the initiative year over year, culminating with double the participants since last year.

In 2015, Action began as the Delegation’s communications partner, providing full press office and media relations support before, during and after the event, as well as content development. In 2016 and 2017, the agency’s role has substantially expanded and they are now the event ‘supervisor’ for the award ceremony, managing all logistical arrangements, consulting on jury member nominations, prize selection and graphic design for communication materials.

With a new theme each year, the goal of the competition is to build public awareness around the EU’s support of Egyptian culture and arts, as well as giving an opportunity for amateur photographers from around the country to showcase their talents.