February 3, 2021
Your company has been successful in one market and now you are looking to expand to new markets and audiences. Your priority is to target Europe, including Western and Eastern Europe, but there is such diversity and culture within Europe itself that this is a huge task. The leadership, operational and sales team want things to happen fast, they already have many aspects of market entry and roll-out in motion and are expecting you to also pick up the pace and deliver a results-focused communications strategy.
If the above scenario sounds familiar, then read on here. Our International Client Director, Amanda Chick, has broken it down and created a top-line overview of what you need to consider when creating and implementing a multi-market communications plan.