April 22, 2019
Our hard-working Action UAE-team, headquartered in Dubai, has been shortlisted for both SABRE EMEA, the world’s largest PR industry awards, and SPIA Middle East, the UAE’s leading sports industry honours. The SABRE Middle East category shortlist recognises the team’s incredible work on the Dubai debut of Big Bad Wolf Book Sale, a project for Ink Readable Books. The SPIA ME nomination for the ‘Best Use of Public Relations in Sport’ rewards the team’s work on last year’s FIFA World Club Cup UAE 2018 in Abu Dhabi and Al Ain.
The Action family is super excited for the UAE team which is proving, on a daily basis, its commitment to create and deliver meaningful connections for its diverse client base, which covers almost every industry under the Middle East sun. While we’ve got our fingers crossed for the UAE team as they ready for the award nights, we recognise that the real winners, as always, are the clients and projects the team help promote.