Action Global Communications https://actionprgroup.com Creating Meaningful Connections Fri, 27 Mar 2020 15:51:36 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 https://actionprgroup.com/wp-content/uploads/2017/01/cropped-favicon-32x32.png Action Global Communications https://actionprgroup.com 32 32 Action helps launch ‘NBA Together’ on behalf of the National Basketball Association https://actionprgroup.com/action-helps-launch-nba-together-on-behalf-of-the-national-basketball-association/ https://actionprgroup.com/action-helps-launch-nba-together-on-behalf-of-the-national-basketball-association/#respond Fri, 27 Mar 2020 15:51:35 +0000 https://actionprgroup.com/?p=27318 Given the profound impact of the global Covid-19 pandemic, a newglobal community and social engagement campaign, ‘NBA Together’, has been launched to support, engage, educate and inspire youth, families and fans in response to the coronavirus pandemic. As part of this campaign, Action has helped drive coverage of ‘Jr. NBA at Home’ in Greece, Serbia, Latvia and Slovenia, highlighting how the NBA and WNBA are helping youth and the world to stay active in a safe and healthy during a time of social distancing. Since launching a few days ago the Jr. NBA platform has featured several NBA and WNBA players, and has gained more than 5.4M views already.

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Action UAE supports the Jiu Jitsu Federation (UAEJJF) to manage a home fitness campaign https://actionprgroup.com/action-uae-supports-the-jiu-jitsu-federation-uaejjf-to-manage-a-home-fitness-campaign/ https://actionprgroup.com/action-uae-supports-the-jiu-jitsu-federation-uaejjf-to-manage-a-home-fitness-campaign/#respond Fri, 27 Mar 2020 15:48:44 +0000 https://actionprgroup.com/?p=27316 As the world is being encouraged to stay home,Action Global Communications in the UAE has been closely supporting the local Jiu Jitsu Federation, and its leading athletes, launching a campaign urging the people of the UAE to join them to ‘Stay Safe and Stay Fit at Home’, with a series of fitness videos featuring the country’s top-ranked jiu-jitsu athlete, Faisal Al Ketbi. In the videos, which can be viewed on the UAEJJF social media channels, Ketbi showcases a range of jiu-jitsu moves and general fitness exercises. The campaign is urging the UAE public to share their versions of Ketbi’s workouts using the hashtag #UAEJJFChallenge and tagging @UAEJJF.

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Action Georgia gets creative with a Council of Europe project against discrimination of marginalised communities https://actionprgroup.com/action-georgia-gets-creative-with-a-council-of-europe-project-against-discrimination-of-marginalised-communities/ https://actionprgroup.com/action-georgia-gets-creative-with-a-council-of-europe-project-against-discrimination-of-marginalised-communities/#respond Fri, 27 Mar 2020 15:46:29 +0000 https://actionprgroup.com/?p=27313 The current spread of the coronavirus in Georgia has exacerbated xenophobic sentiments towards ethnic minorities (indigenous Muslims) living in Georgia, now located in quarantine in the east of country, following outbreak of the coronavirus. As such, the Council of Europe with the support of Action Georgia, is currently running a viral campaign to support ethnic minorities and fight discrimination, namely #nohatespeech, highlighting that the pandemic has no religion or ethnicity. A strong call to action was created as opinion leaders and think tanks were invited to share the poster from the campaign page, tag friends, and encourage them to write a short supportive post for the ethnic minorities in lockdown regions. To further encourage this ongoing initiative, Action Georgia has developed a guideline for the media working within the affected areas, aimed at avoiding any encouragement of hate speech.

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Action Georgia works side-by-side UNICEF to fight the stigma surrounding disabilities https://actionprgroup.com/action-georgia-works-side-by-side-unicef-to-fight-the-stigma-surrounding-disabilities/ https://actionprgroup.com/action-georgia-works-side-by-side-unicef-to-fight-the-stigma-surrounding-disabilities/#respond Fri, 27 Mar 2020 15:02:19 +0000 https://actionprgroup.com/?p=27305 In light of the novel coronavirus, it has become clear that individuals with disabilities around the world remain socially isolated, deprived of the right for expression and visibility. This isolated lifestyle has constructed numerous myths and misleading information about people with disabilities, subjecting them to unnecessary stigma. As society at large now remains socially isolated due to Covid-19, Action Global Communications in Georgia successfully reached out to over than 100K FB users in one day within the framework of a special UNICEF anti-stigma campaign, publishing online posters about the myths and realities of down syndrome. The posters were circulated online on 21st of March, the International Day of Down Syndrome, and created as strong call to action in order to deconstruct the false and dangerous perceptions about children with down syndrome.

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2019-2022: Action upscales EU4Digital cybersecurity awareness in strategic neighbourhood countries! https://actionprgroup.com/2019-2022-action-upscales-eu4digital-cybersecurity-awareness-in-strategic-neighbourhood-countries/ https://actionprgroup.com/2019-2022-action-upscales-eu4digital-cybersecurity-awareness-in-strategic-neighbourhood-countries/#respond Fri, 13 Mar 2020 14:09:34 +0000 https://actionprgroup.com/?p=27210 As a robust partner to GFA, Action Global Communications is helping the EU revive and upscale new cybersecurity standards via a joint project deployed across Armenia, Azerbaijan, Belarus, Georgia, the Republic of Moldova and Ukraine.

Across a three-year, 3.2M Euro project set to close in November 2022, our expert team is helping improve the ways these countries share, tackle and set cybersecurity standards over the next decade or so.

Action’s threefold expertise includes building capacity and consensus for involved target and stakeholder audiences, highlighting public issues and accelerating awareness for the media and citizens, and elevating internal communication through refied, digital processes for partners, stakeholders and information multipliers.

One of Action’s long term objectives is improving our record across the EU Neighbourhood environment, as well as introducing new ways to overcome communication obstacles in complex policy landscapes such as cybersecurity. And inspired from our work with EU4Digital, we are well on track toward fulfilling that!

Whilst the Action team continues to support EU4Digital over the next two years, stay tuned for more insights!

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Action Global Communications celebrates five successful years of its unique award-winning CSR project, MyCyprusInsider.com https://actionprgroup.com/action-celebrates-five-years-of-award-winning-csr-project-mycyprusinsider-com/ https://actionprgroup.com/action-celebrates-five-years-of-award-winning-csr-project-mycyprusinsider-com/#respond Fri, 21 Feb 2020 14:45:43 +0000 https://actionprgroup.com/?p=27131 Action Global Communications in Cyprus now celebrates five successful years since the establishment of its unique award-winning CSR project, My Cyprus Insider. The endeavor is widely recognized for significantly boosting Cyprus’ image abroad, generating global awareness of the country’s alternative tourism offerings, while promoting local talents, SMEs, startups and more.

Honored with a Cyprus Tourism Award in 2019, Action’s CSR efforts are centered upon the company’s core ethos of making meaningful connections via integrated communications, in order to create a positive impact on society. Utilizing its diverse communications experience and expertise, the launch of My Cyprus Insider in February 2015 witnessed Action professionals across its far-reaching network (spanning 40+ countries) seamlessly join forces for one common cause, at a time when the island was suffering from negative and detrimental publicity following economic collapse. 

The portal immediately gained popularity as the first English-language website of its kind to publish travel-related blog posts, specifically highlighting the appeal of the island via an ‘insider’ viewpoint. Paving the way for a refreshing new image of Cyprus, Action successfully utilized My Cyprus Insider as an alternative and new channel through which the best of the country was showcased to the world, helping to transform a predominantly negative image into a positive one.

Ensuring the success of the endeavor, Action utilized the diverse talent of its Cyprus media team – content writers, editors and designers –  alongside experts from Action Digital, including web designers, developers, SEO and social media specialists. Communications and PR professionals across Action’s global offices boosted the collaborative effort, helping to spread the word and generate an international buzz about the initiative. Local knowhow and insights were tapped into, securing online and offline media coverage across key international markets, from central and Eastern Europe, Russia and the CIS, to the Middle East, North Africa and beyond.

Creating a unique connection between the ‘insider’ Cypriot local and the intrepid global traveler, Action’s wide efforts have ensured that the website today enjoys an ever growing international following and traffic from all corners of the globe including the UK, USA, Germany, Israel, Russia, Sweden, the Netherlands, Australia and many more countries.

The website’s #UnlockCyprus hashtag has become viral and stands as a greatly popular catchphrase for travel bloggers, influencers, tourists and locals wishing to associate themselves with the idea of ‘unlocking’ the mysteries of the island and its secrets. #UnlockCyprus is used widely on Instagram    (5 000 + followers) as well as Facebook (34 000 + followers) and Twitter. To this day, over 11k pictures have also been shared by Instagram users with #UnlockCyprus, while the team continues to publish unique content that showcases the splendors of the island to an international audience.

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30 Events for ECDC in 2019! A Round of Applause for Action Diplomacy’s Star Team https://actionprgroup.com/30-events-for-ecdc-in-2019-a-round-of-applause-for-action-diplomacys-star-team/ https://actionprgroup.com/30-events-for-ecdc-in-2019-a-round-of-applause-for-action-diplomacys-star-team/#respond Thu, 20 Feb 2020 10:00:00 +0000 https://actionprgroup.com/?p=27054 A hearty congrats to our Action Diplomacy team, who successfully organised over 30 events for the European Centre for Disease Prevention and Control (ECDC) across Europe in 2019.

The series of events were held as part of the ECDC’s core mission which is to aid in the strengthening of Europe’s defences against infectious diseases and to identify, assess and communicate current and emerging threats to human health. 

The Action Diplomacy team supported the agency’s mission by providing stellar event management and logistical support in the ECDC’s home base in Stockholm as well as in Amsterdam, Dublin, Ljubljana and Nicosia, among other European cities. With such a track record, we are looking forward to more great news as the Action Diplomacy team continues to support ECDC into 2020.

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Action Global Communications celebrates strategic new collaboration with Papaki.gr in Greece https://actionprgroup.com/action-global-communications-celebrates-strategic-new-collaboration-with-papaki-gr-in-greece/ https://actionprgroup.com/action-global-communications-celebrates-strategic-new-collaboration-with-papaki-gr-in-greece/#respond Tue, 11 Feb 2020 08:25:26 +0000 https://actionprgroup.com/?p=27050

Action Global Communications takes on the strategic communications of Papaki.gr, the leading domain name and hosting service website in Greece. Action will act as a communications consultant for Papaki.gr, supporting the creation of its communications strategy, while taking on Press Office and Media Relations services.

Papaki.gr was founded in 2004 in Heraklion, Crete, and from 2009 until the present day, it stands as the top registrar of GR and EU domains in Greece.

Dimitris Ioannides, General Manager of Action Global Communications in Greece stated: “We are excited about our new collaboration. Papaki.gr is a leader in its sector and we are especially proud that it chose our company for its strategic communications. Action Global Communications continues its dynamic growth in Greece, and in 2020, we aim to claim a substantial share of the market.”

Giannis Alexiou, CMO of Papaki.gr stated: “With the start of a new decade, Papaki.gr is ready to take the next step and evolve into a one-stop-shop for companies and individuals looking for a digital presence. 2020 holds much exciting news for Papaki.gr and we are exceptionally delighted that Action Global Communications will be by our side to support the communications of our organisation and help promote our image.”

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Action and EU4Digital Team Up to Launch Bond Building Multilingual Website https://actionprgroup.com/action-and-eu4digital-team-up-to-launch-bond-building-multilingual-website/ https://actionprgroup.com/action-and-eu4digital-team-up-to-launch-bond-building-multilingual-website/#respond Wed, 05 Feb 2020 12:30:58 +0000 https://actionprgroup.com/?p=27030

The Action Diplomacy and Digital teams joined forces with EU4Digital to spearhead an integrated campaign for the launch of a multilingual website with the aim of building stronger bonds with the Eastern Partnership region.

Using social and traditional media channels in 6 countries (Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine) the teams worked closely together to raise awareness of the EU’s support for the digital economy and society in those countries. 

Action successfully coordinated the social media campaign, which began in January and will continue in February 2020, with EU delegations in EU neighbour countries, as well as the EU-funded OPEN Neighbourhood Programme. 

All of this, while at the same time managing the website in 7 different languages (Armenian, Azerbaijani, Belarusian, Georgian, Romanian, Russian and Ukrainian)! #EU4Digital #ActionDiplomacy

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Action promoting science to youth in Bulgaria with the organisation of Bayer’s CSR campaign – Baylab 2019 https://actionprgroup.com/action-promoting-science-to-youth-in-bulgaria-with-the-organisation-of-bayers-csr-campaign/ https://actionprgroup.com/action-promoting-science-to-youth-in-bulgaria-with-the-organisation-of-bayers-csr-campaign/#respond Fri, 10 Jan 2020 15:39:14 +0000 https://actionprgroup.com/?p=26435 Action has been busy promoting science to youth in Bulgaria with the organisation of Bayer’s CSR campaign ‘Science Lab for Fun Chemistry and Biology for Children – Baylab 2019’, held in the country’s four biggest cities – Sofia, Plovdiv, Varna and Burgas. And for the first time, patients in the pediatric onco-hematology wards of three hospitals had the opportunity to participate. The theme for Baylab 2019 was ‘Little scientists, big discoveries’ with more than 1600 kids experiencing the wonders of science at Bayer’s student research labs.

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