Action Global Communications Creating Meaningful Connections Fri, 21 Feb 2020 15:15:17 +0000 en-US hourly 1 Action Global Communications 32 32 Action Global Communications celebrates five successful years of its unique award-winning CSR project, Fri, 21 Feb 2020 14:45:43 +0000 Action Global Communications in Cyprus now celebrates five successful years since the establishment of its unique award-winning CSR project, My Cyprus Insider. The endeavor is widely recognized for significantly boosting Cyprus’ image abroad, generating global awareness of the country’s alternative tourism offerings, while promoting local talents, SMEs, startups and more.

Honored with a Cyprus Tourism Award in 2019, Action’s CSR efforts are centered upon the company’s core ethos of making meaningful connections via integrated communications, in order to create a positive impact on society. Utilizing its diverse communications experience and expertise, the launch of My Cyprus Insider in February 2015 witnessed Action professionals across its far-reaching network (spanning 40+ countries) seamlessly join forces for one common cause, at a time when the island was suffering from negative and detrimental publicity following economic collapse. 

The portal immediately gained popularity as the first English-language website of its kind to publish travel-related blog posts, specifically highlighting the appeal of the island via an ‘insider’ viewpoint. Paving the way for a refreshing new image of Cyprus, Action successfully utilized My Cyprus Insider as an alternative and new channel through which the best of the country was showcased to the world, helping to transform a predominantly negative image into a positive one.

Ensuring the success of the endeavor, Action utilized the diverse talent of its Cyprus media team – content writers, editors and designers –  alongside experts from Action Digital, including web designers, developers, SEO and social media specialists. Communications and PR professionals across Action’s global offices boosted the collaborative effort, helping to spread the word and generate an international buzz about the initiative. Local knowhow and insights were tapped into, securing online and offline media coverage across key international markets, from central and Eastern Europe, Russia and the CIS, to the Middle East, North Africa and beyond.

Creating a unique connection between the ‘insider’ Cypriot local and the intrepid global traveler, Action’s wide efforts have ensured that the website today enjoys an ever growing international following and traffic from all corners of the globe including the UK, USA, Germany, Israel, Russia, Sweden, the Netherlands, Australia and many more countries.

The website’s #UnlockCyprus hashtag has become viral and stands as a greatly popular catchphrase for travel bloggers, influencers, tourists and locals wishing to associate themselves with the idea of ‘unlocking’ the mysteries of the island and its secrets. #UnlockCyprus is used widely on Instagram    (5 000 + followers) as well as Facebook (34 000 + followers) and Twitter. To this day, over 11k pictures have also been shared by Instagram users with #UnlockCyprus, while the team continues to publish unique content that showcases the splendors of the island to an international audience.

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30 Events for ECDC in 2019! A Round of Applause for Action Diplomacy’s Star Team Thu, 20 Feb 2020 10:00:00 +0000 A hearty congrats to our Action Diplomacy team, who successfully organised over 30 events for the European Centre for Disease Prevention and Control (ECDC) across Europe in 2019.

The series of events were held as part of the ECDC’s core mission which is to aid in the strengthening of Europe’s defences against infectious diseases and to identify, assess and communicate current and emerging threats to human health. 

The Action Diplomacy team supported the agency’s mission by providing stellar event management and logistical support in the ECDC’s home base in Stockholm as well as in Amsterdam, Dublin, Ljubljana and Nicosia, among other European cities. With such a track record, we are looking forward to more great news as the Action Diplomacy team continues to support ECDC into 2020.

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Action Global Communications celebrates strategic new collaboration with in Greece Tue, 11 Feb 2020 08:25:26 +0000

Action Global Communications takes on the strategic communications of, the leading domain name and hosting service website in Greece. Action will act as a communications consultant for, supporting the creation of its communications strategy, while taking on Press Office and Media Relations services. was founded in 2004 in Heraklion, Crete, and from 2009 until the present day, it stands as the top registrar of GR and EU domains in Greece.

Dimitris Ioannides, General Manager of Action Global Communications in Greece stated: “We are excited about our new collaboration. is a leader in its sector and we are especially proud that it chose our company for its strategic communications. Action Global Communications continues its dynamic growth in Greece, and in 2020, we aim to claim a substantial share of the market.”

Giannis Alexiou, CMO of stated: “With the start of a new decade, is ready to take the next step and evolve into a one-stop-shop for companies and individuals looking for a digital presence. 2020 holds much exciting news for and we are exceptionally delighted that Action Global Communications will be by our side to support the communications of our organisation and help promote our image.”

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Action and EU4Digital Team Up to Launch Bond Building Multilingual Website Wed, 05 Feb 2020 12:30:58 +0000

The Action Diplomacy and Digital teams joined forces with EU4Digital to spearhead an integrated campaign for the launch of a multilingual website with the aim of building stronger bonds with the Eastern Partnership region.

Using social and traditional media channels in 6 countries (Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine) the teams worked closely together to raise awareness of the EU’s support for the digital economy and society in those countries. 

Action successfully coordinated the social media campaign, which began in January and will continue in February 2020, with EU delegations in EU neighbour countries, as well as the EU-funded OPEN Neighbourhood Programme. 

All of this, while at the same time managing the website in 7 different languages (Armenian, Azerbaijani, Belarusian, Georgian, Romanian, Russian and Ukrainian)! #EU4Digital #ActionDiplomacy

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Action promoting science to youth in Bulgaria with the organisation of Bayer’s CSR campaign – Baylab 2019 Fri, 10 Jan 2020 15:39:14 +0000 Action has been busy promoting science to youth in Bulgaria with the organisation of Bayer’s CSR campaign ‘Science Lab for Fun Chemistry and Biology for Children – Baylab 2019’, held in the country’s four biggest cities – Sofia, Plovdiv, Varna and Burgas. And for the first time, patients in the pediatric onco-hematology wards of three hospitals had the opportunity to participate. The theme for Baylab 2019 was ‘Little scientists, big discoveries’ with more than 1600 kids experiencing the wonders of science at Bayer’s student research labs.

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ACTION MARKS 25 YEARS IN THE EMIRATES WITH GROWTH STRATEGY Fri, 13 Dec 2019 09:23:08 +0000 Dubai]]> Cyprus-headquartered Action Global Communications has celebrated 25 years of operations in the United Arab Emirates – a quarter of a century journey of evolution and growth which mimics that of the Emirates and the wider communications industry.

For two-and-a-half decades, Action UAE – formerly MCS Action – has provided high-quality and creative PR solutions across seven emirates which make up the UAE. After transitioning into a fully integrated 360 communications agency staffed by a multi-cultural crew, the agency has growth uppermost in mind.

“The coming year will see our new office in Abu Dhabi’s TwoFour54 media complex in full swing,” explained Euan Megson, Managing Director of Action UAE. “We have worked on some of the most prestigious events and projects in the UAE capital for years and have now demonstrated our commitment to the emirate with investment in this permanent operation.”

The new office is a strategic move aimed at driving further growth in partnership with multi-segment public and private sector concerns.

As the group’s MENA regional hub, Action UAE has evolved into a highly proactive and business-oriented operation of 40 seasoned and aspiring professionals – many boasting impressive media-side credentials. Collectively, they specialise in PR, engaging media content, internal communications, corporate social responsibility, social media, digital marketing, videography and photography, design and finance.

Action UAE’s PR client portfolio spans specialist corporate and consumer functions managing briefs, campaigns and content in industries as diverse as environmental conservation, aviation, tourism, finance and fintech, to technology, energy, F&B, hospitality and sports, as well as exhibitions and events.

“Over the past three years we have tripled our UAE revenues and recorded double-digit profit in 2019. Much of this is attributed to our reputation for creativity and the ability to deliver campaigns which are precision-focussed on achieving tangible outcomes,” added Megson. “After 25 years, the agency is highly attuned to the market’s specific needs and its cultural sensitivities – factors which often differentiate us.”

And with in-depth insights into the region – many of the agency staff have experience throughout the wider GCC – Action UAE is now assisting other network offices across the Arabian Gulf with new business development and service expansion.

“This is the whole point of being part of a network – that we can call on expertise from other operations when needed. Our clients also benefit from the Group’s extensive roster of local, regional and global affiliates to ensure campaign work stretches to every corner of the globe, an essential factor for a region which is now looking outwards for inward investment and business opportunities.”

Action UAE is a founding member of the Middle East Public Relations Association (MEPRA) and the Public Relations & Communications Association Middle East & North Africa (PRCA MENA) and looks to both to provide training and compliance to an industry which has emerged from the regional shadows.

“Over the years Action UAE has employed over 200 practitioners, many of whom are now in senior positions within the public and private sectors within the Emirates and overseas. All reflect on having been enriched by the lessons passed on by my predecessors and the experience of working across a multi-sector client base. We will continue investing in the people, tools and technologies that will maintain our leading position as a pioneering innovator in independent local, regional and global communications,” added Megson.

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ACTION CELEBRATES 30TH YEAR ANNIVERSARY IN GREECE Thu, 14 Nov 2019 07:45:28 +0000 Anniversaries are great occasions for reflection and at Action Global Communications this takes us back 30 years to when we took the step to expand beyond our HQ base in Cyprus and opened our first overseas office in Athens, Greece.

This week, we brought together local celebrities, key influencers and clients to celebrate a landmark event in the company’s history – 30 years of successful local operations in Greece.

The occasion represents one of the most pivotal moments in the history of the Action Global Communications network. After the initial establishment of the agency in Cyprus in 1971, Tony Christodoulou was inspired by the needs of clients Visit Britain and British Airways to branch out to the Greek market by opening an office in Athens in 1989. The expansion was into a country which spoke the same language and shared some cultural heritage, but in most other ways, that’s where the similarities ended.

What quickly became apparent was the need to ensure the operation was staffed by highly skilled, local operatives fully versed in their country’s specific political nuances, cultural sensitivities as well as consumer and media preferences. Into this mix we combined the best international standards and practices – an ingredient which in many cases put us ahead of the competition.

There were lessons learnt and taken on board. As the Athens office thrived, so did Action’s confidence in its ability to expand. Thirty years on, those lessons have led to a powerful network spanning 40 countries across two continents including operations in some of the most challenging political and culturally sensitive landscapes on the planet.

Greece supplied crucial lessons, not least on how to survive in a market battling against detrimental economic conditions with all the social challenges that brings. As major name players and networks moved out of the country, Action stayed firm and forged ever closer client, stakeholder and media relationships sending a clear message – we’re with you in the good times, and the not so good.

Maintaining a strong communications agency in Greece for over 30 years has taught us a lot about managing agencies in international markets. Some learning applies to all markets, like investing in local skills and knowledge, but equally important is ensuring very regular contact with on-the-ground teams so they always feel part of a multi-national network. Instilling a feeling of unity with other Action offices gave our Greek team a sense of bigger purpose.

In Greece we particularly learnt the importance of adapting to changing needs and budgets. Over the years, our Greece business has gone from utilising large budgets for grand events and visual campaigns to really having to prove value for communications spend as the country’s economic struggles challenged companies’ bottom lines. As budgets shrunk, Action offered services that delivered ROI for every Euro spent, while maintaining and leveraging its incredibly strong media relations to provide effective corporate communications services. In a country where emotional communication is a key driver, Action has strengthened its influencer management and now offers a full suite of digital communications services.

The valuable experience gained during this period set Action Greece on the path of becoming the go-to agency in tourism and travel PR alongside a highly diversified client portfolio with clients in IT, finance healthcare.

The network’s “in it together” relationship approach has reaped dividends. In Greece, the average client contract is around three years, with client surveys revealing a deep appreciation for our service levels and meaningful relationships. This gives meaning to our commitment to constantly evolve with changing circumstances and times.

The evolution, borne out of the success of our first expansionary step, continues today. Action now thrives through dedicated international public affairs, corporate communications and digital and influence marketing ensuring it provides a fully integrated service fit for 21st century communications in an era of constant change.

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Diplomacy is bringing strategy to life with EU4Digital kick-off events in Moldova and Belarus Mon, 21 Oct 2019 05:45:44 +0000 Since being awarded the EU4Digital contract, our Diplomacy team has been hard at work taking their winning strategy and putting it into play. Two recent examples were the successful organisation of two of the contracted kick-off events recently in Belarus and Moldova.

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IMPACTFUL INFLUENCER MARKETING IN THE MIDDLE EAST Fri, 04 Oct 2019 12:03:35 +0000 Advice from Action Digital, a division of Action Global Communications
The concept of using celebrities – real or imagined – as brand ambassadors is not new. Santa’s been at it for years, the Marlboro man got away with it for longer than most of us imagined and the Old Spice Man was resurrected albeit in beefier form. The rise of social media though has evolved influencer marketing into a whole new engagement approach – yet a complex one to navigate.


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Action Cyprus honoured with six accolades at first Carob Awards Wed, 18 Sep 2019 07:30:48 +0000 Action Global Communications’ Cyprus team was thrilled to receive six accolades at last night’s glistening Carob Awards; the first occasion of its kind honouring creativity and originality in the advertising and communications industry. Organised by SDEK, the Cyprus Communication Agencies Association, the highly anticipated occasion – hosted in the island’s capital of Nicosia – brought together outstanding talents and top-tier professionals in the field of advertising, Digital and PR.

As the first established communications agency in Cyprus, Action has contributed to the significant growth and progression of the PR industry since its establishment in 1971. Exemplifying its unwavering commitment to creating meaningful connections, elevating brand identities and skyrocketing corporate reputations, Action Cyprus was awarded for standout campaigns within six of the nine categories in which it was nominated, scooping four silver and two bronze Carob awards. The categories which Action was awarded for include ‘Stakeholder Relations’, ‘Business & Society’, ‘Marketing PR’, ‘Digital PR’, ‘PR- Events’ and ‘Integration’.

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