Action Global Communications https://actionprgroup.com Creating Meaningful Connections Fri, 29 May 2020 11:28:17 +0000 en-US hourly 1 https://wordpress.org/?v=5.4 https://actionprgroup.com/wp-content/uploads/2017/01/cropped-favicon-32x32.png Action Global Communications https://actionprgroup.com 32 32 Our Public Sector team in Georgia selected to amplify the voice of the EU across Georgia https://actionprgroup.com/action-global-communications-public-sector-team-selected-to-amplify-the-voice-of-the-eu-across-georgia/ https://actionprgroup.com/action-global-communications-public-sector-team-selected-to-amplify-the-voice-of-the-eu-across-georgia/#respond Wed, 27 May 2020 09:17:41 +0000 https://actionprgroup.com/?p=27703 Our really experienced Georgia team has been awarded the EU4Georgia III contract – a project led by CommWithUs – to help the EU Delegation educate Georgian audiences on their local market activities. The 18-month agreement involves the design and roll-out of full-scale communications campaigns, media placements and public events, as well as general communications support […]

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Our really experienced Georgia team has been awarded the EU4Georgia III contract – a project led by CommWithUs – to help the EU Delegation educate Georgian audiences on their local market activities. The 18-month agreement involves the design and roll-out of full-scale communications campaigns, media placements and public events, as well as general communications support for EU funded projects, in an effort to build awareness surrounding the EU’s support for Georgia. We want to wish the EU Delegation – as well as our team and partners  – vigour, energy and creativity, as they take-up this new initiative that showcases all the good work of the EU for the people of Georgia.

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Eid Mubarak on behalf of the Action family https://actionprgroup.com/eid-mubarak-on-behalf-of-the-action-family/ https://actionprgroup.com/eid-mubarak-on-behalf-of-the-action-family/#respond Fri, 22 May 2020 11:05:52 +0000 https://actionprgroup.com/?p=27676 Wishing you and your loved ones a blessed Eid!

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Wishing you and your loved ones a blessed Eid!

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The First ever Women Economic Empowerment forums organised by Action across 3 major cities in Georgia https://actionprgroup.com/the-first-ever-women-economic-empowerment-forums-organised-by-action-across-3-major-cities-in-georgia/ https://actionprgroup.com/the-first-ever-women-economic-empowerment-forums-organised-by-action-across-3-major-cities-in-georgia/#respond Fri, 22 May 2020 10:29:24 +0000 https://actionprgroup.com/?p=27670 The Action Georgia team has successfully completed the organisation of the Women Economic Empowerment forums in 3 different cities across Georgia. The events are part of Action Global Communications’ work for UN Women in support of their initiatives to promote gender equality principles in the private sector, particularly in traditionally male dominated professions, and to […]

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The Action Georgia team has successfully completed the organisation of the Women Economic Empowerment forums in 3 different cities across Georgia. The events are part of Action Global Communications’ work for UN Women in support of their initiatives to promote gender equality principles in the private sector, particularly in traditionally male dominated professions, and to acknowledge local companies that have signed the UN principles for Women Empowerment. Answering the question “How businesses can benefit from Gender equality”, the following videos were produced and promoted through social media:

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Action Georgia is awarded a new UN framework project to advance decentralisation and good governance at the local level https://actionprgroup.com/action-georgia-is-awarded-a-new-un-framework-project-to-advance-decentralisation-and-good-governance-at-the-local-level/ https://actionprgroup.com/action-georgia-is-awarded-a-new-un-framework-project-to-advance-decentralisation-and-good-governance-at-the-local-level/#respond Fri, 22 May 2020 10:25:28 +0000 https://actionprgroup.com/?p=27664 We are happy to announce the awarding of a new project for our Action Georgia team for the United Nations (UN), aimed at advancing decentralisation, good governance, self-governance and economic development at the local level. The campaign will carry out creative activities throughout Georgia over the course of the next two years to increase youth […]

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We are happy to announce the awarding of a new project for our Action Georgia team for the United Nations (UN), aimed at advancing decentralisation, good governance, self-governance and economic development at the local level. The campaign will carry out creative activities throughout Georgia over the course of the next two years to increase youth involvement in the decision making process, and to return faith and ownership to the local population in their power to initiate change. The team is now working with the UN to evaluate and transform the project towards online activities to strengthen engagement while meeting new regulations during the current COVID19 situation. So congrats and good luck to our team!

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THINK & ACT LOCAL FOR POST COVID SUCCESS SAYS ACTION GLOBAL COMMUNICATIONS https://actionprgroup.com/think-act-local-for-post-covid-success-says-action-global-communications/ https://actionprgroup.com/think-act-local-for-post-covid-success-says-action-global-communications/#respond Fri, 15 May 2020 12:25:12 +0000 https://actionprgroup.com/?p=27638 Grass Roots Action Approach Prompts Agency’s Sponsorship of PRCA Virtual International Summit The rebuilding of economies and the fostering of confidence and trust in the public and private sector brands will need to take an inside-out approach in the Post Covid era, according to the independent international agency Action Global Communications. Action Global Communications, which […]

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Grass Roots Action Approach Prompts Agency’s Sponsorship of PRCA Virtual International Summit

The rebuilding of economies and the fostering of confidence and trust in the public and private sector brands will need to take an inside-out approach in the Post Covid era, according to the independent international agency Action Global Communications.

Action Global Communications, which has unprecedented experience spanning continents and cultures, is sponsoring this month’s inaugural virtual international summit of the Public Relations and Communications Association (PRCA) – the world’s largest PR professional body – when communicators worldwide will debate the future of the industry in the Post pandemic era.

Action will use its sponsorship to unveil its recent research which reveals distinct pandemic duration changes to local media landscapes and how lockdowns and the coronavirus outbreak are impacting consumer behaviour which is becoming more locally focussed.

“What appears to be emerging is a pattern of people wanting to focus on their own specific lifestyles, communities and economies with trust being localised into what they know and are familiar with,” said the agency’s Director Kathy Christodoulou.

“While the industry has always had to be cognisant of local sensitivities, the localised approach will now be essential to fostering consumer and citizenry trust. Our research has shown significant variants in preferred communications approaches across specific markets, even those within the same continental geographies.”

Action’s research spanned seven markets across Eastern Europe, the Middle East and Eastern Mediterranean. It points to a Post-Covid legacy of changed preferred communications channels in each jurisdiction.

The PRCA Summit, which will run over May 20 ad 21, will explore the future of the industry over the next 10 years and is set to welcome speakers and delegates from all around the world.

Francis Ingham MPRCA, PRCA Director-General, said: “It’s more important than ever that PR professionals continue to learn, share ideas, and make new connections.”

Action Global Communications believes that while the shape of the new normal is uncertain, there are some areas where fairly confident forecasts can be made, and which communicators need to be ready for.

“These include an upswing in domestic tourism, a reassessment of sustainable national manufacturing and production, and a consumer desire for proof of product origin particularly within health-related and food sectors,” added Christodoulou. “There will be a need to reassure people of the safety of transport modes, public buildings, and recreation areas. The concerns will vary market to market and will need to be addressed via deep local insights and highly experienced, on-the-ground local professionals,” added Christodoulou.

“We partner public and private sector clients to build mission-critical awareness and engagement and create lasting impact through local expertise, regional hubs of excellence and a distinctive creative, multi-market approach,” said Christodoulou. We understand how national and regional agendas will now, more than ever, determine political, business and purchase decisions. Our independent nature also gives us the flexibility to take market-specific, local action informed by teams which are not just embedded within geographies, but who hail from them, understand them, and create campaigns which resonate with them.

“Communications as part of an integrated marketing strategy will no longer just be about getting out a specific client message, but about attentively listening to local consumers and tailoring over-riding messaging to fit market specific environments.”

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Texas A&M hosts their first ever virtual graduation in Qatar with the help of the Action team https://actionprgroup.com/texas-am-hosts-their-first-ever-virtual-graduation-in-qatar-with-the-help-of-the-action-team/ https://actionprgroup.com/texas-am-hosts-their-first-ever-virtual-graduation-in-qatar-with-the-help-of-the-action-team/#respond Fri, 15 May 2020 12:19:37 +0000 Qatar]]> https://actionprgroup.com/?p=27634 In their continuing efforts to help clients adapt their activities to the current COVID19 situation, our team in Doha supported Texas A & M’s Qatar campus host their first virtual graduation last week. Taking place through a special portal, the occasion allowed graduates and their families to enjoy the momentous occasion without putting themselves at […]

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In their continuing efforts to help clients adapt their activities to the current COVID19 situation, our team in Doha supported Texas A & M’s Qatar campus host their first virtual graduation last week. Taking place through a special portal, the occasion allowed graduates and their families to enjoy the momentous occasion without putting themselves at risk. Action arranged for media to login through zoom and Facebook live to watch the graduation, as well as arranging several telephone interviews with graduates. Articles on the graduation were published in all major print and online newspapers. Well done team!

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Action signed on to provide PR & communications for UNICEF in Ukraine https://actionprgroup.com/action-signed-on-to-provide-pr-communications-for-unicef-in-ukraine/ https://actionprgroup.com/action-signed-on-to-provide-pr-communications-for-unicef-in-ukraine/#respond Fri, 15 May 2020 12:17:23 +0000 https://actionprgroup.com/?p=27631 Congratulations to our Action Ukraine team who have just been awarded a contract by UNICEF (The United Nations Children’s Fund) to provide key PR & communications services for the coming year! For the project, Action Ukraine will be responsible for editing, copywriting and design of information, communication and outreach materials tailored to the interests of […]

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Congratulations to our Action Ukraine team who have just been awarded a contract by UNICEF (The United Nations Children’s Fund) to provide key PR & communications services for the coming year! For the project, Action Ukraine will be responsible for editing, copywriting and design of information, communication and outreach materials tailored to the interests of local audiences, stakeholders and media on an as needed basis. UNICEF is an integral part of the UN, and works with governments, civil society organisations and other partners worldwide to advance children’s rights.

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Action Global Communications celebrates completion of #investEU and its positive impact across Cyprus, Greece and Romania https://actionprgroup.com/action-global-communications-celebrates-completion-of-investeu-and-its-positive-impact-across-cyprus-greece-and-romania/ https://actionprgroup.com/action-global-communications-celebrates-completion-of-investeu-and-its-positive-impact-across-cyprus-greece-and-romania/#respond Thu, 07 May 2020 12:25:01 +0000 https://actionprgroup.com/?p=27576 Congratulations are in order for Action Global Communications’ teams in Cyprus, Greece and Romania, as well as our Public Sector team, who recently completed work on the second phase of the #investEU project with great success. Since 2017, each team has been working with the European Commission to help demonstrate the impact of EU investments […]

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Congratulations are in order for Action Global Communications’ teams in Cyprus, Greece and Romania, as well as our Public Sector team, who recently completed work on the second phase of the #investEU project with great success. Since 2017, each team has been working with the European Commission to help demonstrate the impact of EU investments on real people in their daily lives, while promoting the success stories of those who have benefitted from the initiative in their respective countries. The Pan-European #investEU project has resulted in new jobs, modernised schools and universities, enhanced healthcare solutions, built more efficient transport infrastructure, and offered greener energy and innovation across Europe. Action teams implemented a range of communications and PR activities, aimed at both younger and older audiences in each market, to ensure the spread of the #investEU message. Successful initiatives and work carried out included content development, press trips, a press office programme, events management, influencer engagement and social media management.

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WILL A TRANSFORMED COMMS/MEDIA LANDSCAPE BE A COVID 19 LEGACY? COMMS STRATEGIES TO FACE INFO CHANNEL SHIFTS https://actionprgroup.com/will-a-transformed-comms-media-landscape-be-a-covid-19-legacy-comms-strategies-to-face-info-channel-shifts/ https://actionprgroup.com/will-a-transformed-comms-media-landscape-be-a-covid-19-legacy-comms-strategies-to-face-info-channel-shifts/#respond Thu, 23 Apr 2020 12:12:19 +0000 https://actionprgroup.com/?p=27500 By Action Global Communications It seems no sector will emerge immune from the Covid 19 pandemic. Communications will be no exception and will need to address a media landscape dramatically transformed by shifts in information consumption patterns. Reports around the world highlight that people are spending more time consuming social and online content,yet altering their […]

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By Action Global Communications

It seems no sector will emerge immune from the Covid 19 pandemic. Communications will be no exception and will need to address a media landscape dramatically transformed by shifts in information consumption patterns.

Reports around the world highlight that people are spending more time consuming social and online content,yet altering their consumption preferences and rallying to brands that demonstrate purposeful messaging. Up too is radio – Talk Radio in particular –  and TV consumption. In the UK, live and same-day TV viewing is up 22% with young adults among the main consumers. In some markets, print is witnessing a revival, with research showing 32% of consumers – including the 18-24-year-old age group – reading newspapers, physical or digital, more often.

The shift reflects a keen hunger for credible information and for wellbeing-focused content. Purpose is the new communications currency. Websites of highly credible organisations, such as WHO and official government sites, have seen visits more than quadruple since March. There’s a whole new breed of influencers across markets – the scientists and health experts that people now trust!

Whether the trends endure post Covid 19 remains to be seen, but there will be shifts in media landscapes to some extent. Talk Radio, for instance, may have won over listeners that continue to consume it when they settle into the post-Covid norm. What is certain is that communicators will have to adapt to the shift and work to help channels fulfil increasing demand for trustworthy informational content.

For internal communicators, there appears to be no way back from the huge surge in the use of video comms technology. Microsoft Teams and Zoom have recorded enormous increases in users since the pandemic pushed the remote workplace into the new reality. Zoom had 10 million users at the end of last year, and since the beginning of March this year, it has reported 200 million users and growing! The US has banned its use for classroom learning and, in the UK, analysts and researchers have raised concerns over how older versions of the app have been used to send analytics data to Facebook.

Action Global Communication’s research across its key markets reveals some market-specific media preferences and cross-market generalities. Read more here

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Action Georgia and Action’s Public Sector team help facilitate economic reform with completion of ENPARD programme https://actionprgroup.com/action-georgia-and-actions-public-sector-team-help-facilitate-economic-reform-with-completion-of-enpard-programme/ https://actionprgroup.com/action-georgia-and-actions-public-sector-team-help-facilitate-economic-reform-with-completion-of-enpard-programme/#respond Wed, 15 Apr 2020 07:38:59 +0000 https://actionprgroup.com/?p=27451 Action Global Communications is proud to announce our Public Sector team’s successful completion of eight years of communications activities for the European Neighbourhood Programme for Agriculture and Rural Development (ENPARD), in collaboration with our Action team based in Tbilisi, Georgia. The project has promoted the visibility of the entire ENPARD programme, while overseeing the structure […]

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Action Global Communications is proud to announce our Public Sector team’s successful completion of eight years of communications activities for the European Neighbourhood Programme for Agriculture and Rural Development (ENPARD), in collaboration with our Action team based in Tbilisi, Georgia.

The project has promoted the visibility of the entire ENPARD programme, while overseeing the structure and management of all communications activities. More specifically, the project has promoted awareness of the EU’s achievements in agriculture and rural sector reform for Georgian citizens and the international community, as well promoting the importance of these reforms in furthering economic development in Georgia.

Over the past eight years, the programme has successfully hosted almost 70 events, published more than 60 video and photo stories, circulated over 230 press releases and 50 newsletters, and achieved almost 500 media appearances and a reach of over 3 million through Facebook alone.

We look forward to continuing the joint effort of Action Public Sector and Action Georgia, to further develop economic reform in the country!

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