elevating your brand and enhancing visibility with native apps

Despite not being new, native apps are emerging in popularity as people discover their true benefits compared to the traditional methods of browsing a website. They are mobile apps that mirror your website seamlessly, updating automatically based on changes you make on your page.

This tool is a game-changer for brands seeking to easily engage with their customers while eliminating all the possible obstacles that would make a visitor frustrated or exit the brand’s website prematurely. Websites alone cannot meet all consumer expectations anymore. These apps offer benefits unseen by the traditional way of viewing your page in its bespoke, or not, mobile version.

Whether you are a services company, a brand, or a non-profit, your employees and customers now more than ever rely on apps for brand research, product discovery, and seamless interactions. According to recent studies, we spend a staggering 88% of our mobile time on apps , a fact that emphasizes the preference and engagement we have as users of this platform.

the key benefits of native apps

But what exactly sets native apps apart and how can any business take advantage of them? These are the key benefits:

1. Enhanced User Experience: Native apps are built to deliver an exceptional user experience, tailored specifically to the platform they run on, be it iOS or Android. With a customized interface, seamless navigation, and intuitive design, native apps take us on a smooth and enjoyable journey, reducing the learning curve and maximizing satisfaction.
   
2. Industry-Specific Benefits: While native apps can benefit brands across various industries, certain sectors, such as e-commerce, gain significant advantages. Taking an e-shop to an app format can offer enhanced functionality, personalized experiences, and a seamless purchasing process, resulting in increased customer loyalty and conversion rates. However, it’s important to acknowledge that native apps may have some drawbacks compared to other app types, addressed later.
   
3. Unparalleled Performance: Native apps leverage the full potential of a device’s hardware and software capabilities, resulting in unmatched performance. They load faster, deliver smooth animations, and provide seamless interactions, ensuring that visitors stay engaged and immersed in a website, exiting later than experienced with regular mobile versions of a page.
   
4. Offline Functionality: In some cases, Native apps function offline, enabling us to access certain features and content even without an internet connection. This uninterrupted access ensures that brands remain accessible and relevant, regardless of connectivity limitations. It enhances productivity and user satisfaction, making the app an indispensable tool for customers.
   

While native apps offer proven benefits, it’s also essential to consider the potential drawbacks. Native app development requires coding and specific expertise, and maintaining separate codebases for different platforms can require an admin presence on the app store. Ultimately, however, they are worth it.

In a world where digital interactions define success, embracing native app development can be the key differentiator that sets a brand apart.

If you’re considering making the shift to native apps, reach out to us at [email protected] where our specialist Web division can