March 19, 2014
DuPont Pioneer Put Their Best Foot Forward at Kiev Planetarium
Action Ukraine recently organised an innovative media event for DuPont Pioneer Ukraine dedicated to the topic of “We deliver on time”. DuPont Pioneer is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. Pioneer provides agronomic support and services to help increase farmer productivity and profitability, while striving to develop sustainable agricultural systems for people everywhere.
The media event which came to life in the Kiev Planetarium involved Action preparing the full event program, inviting key journalists to the occasion, and undertaking all key technical and logistical arrangements.
Highlights of the event included an interactive game named ‘Logic of Logistics’ and a video spot about the company’s milestones which was impressively displayed on the Planetarium dome (both designed and produced by Action). At the successful event, DuPont Pioneer Ukraine launched a media club to be held on regular quarterly basis.