driving public engagement for Boehringer Ingelheim in Bulgaria through social media

Starting last month, Action Bulgaria has been hard at work expanding Boehringer Ingelheim Bulgaria’s reach through a campaign to build an online community with content focused on the company’s local and global disease awareness initiatives, BI’s history and values, and information on improving quality of life for patients and their families. Boehringer Ingelheim is a research-driven pharmaceutical company whose primary goal is to create value through innovation to improve the lives of humans and animals and an ongoing client of Action in Bulgaria, and other markets across Central and Eastern Europe, for over a decade.