driving more women towards ICT careers in eastern partnership countries under EU4Digital
Did you know that in the EU Eastern Partnership Countries, only 20% of women hold leadership positions? Or that women make 43% less than their male counterparts in the workplace? Action’s Public Sector and Digital teams are continuing their work with the European Commission to inspire and empower women to join the ICT innovation field and close the gender gap in these markets. For the most recent phase of this project, they have launched a social media campaign, including a regional educational launch video, market specific animated infographics and social media imagery, highlighting key facts about the gender gap in Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine. Action has been responsible for the overall comms strategy and creative concept, storyboard, scripting, animation, sound design, editing, dissemination and online advertising. This is the most recent campaign we are working on as part of the EU4Digital project.